BUSINESS CLASS: Branding from the Inside Out

by Allie Pleiter
January 7-31, 2019

Some of us cringe at the idea of labeling ourselves for marketing purposes. Who wants to be boxed in by keywords, genre, or classifications? Actually, you do. Just as long as they’re the right ones for you, your readers, and your career. So how do you figure it out in a smart way that doesn’t make you break out in hives? Allie Pleiter takes you through a painless, values-based process of identifying what makes you the writer you are, what themes carry through the books you write, and how to effectively communicate that to the world. You’ll learn:

  • How you can use graphics to focus a diverse career
  • Phrases and language to attract readers who’ll love your style
  • Most useful data to give a graphic or website designer
  • Self-analysis tools to build a DIY blog / website
  • Uncovering your creative persona’s essence and how to showcase it
  • Tactics to like, even love, marketing

Allie Pleiter writes both fiction and non-fiction, working on as many as four novels at a time. Her career as a bestselling author spans eighteen years with more than 30 books totaling over 1.4 million copies sold. In addition to writing, Allie maintains an active writing productivity coaching practice and speaks regularly on faith, the creative process, women’s issues, and her Chunky Method of time management for writers.

$40 per class ($35 if paid by check) at Register

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