MASTER CLASS: Writing to Market

by Melinda Curtis

August 2-13, 2021

Prerequisite: Must have an understanding of genre and at least one genre already in mind to write in.

Manufacturers have always known it pays to be nimble and make the kind of products people want. At the same time, authors are often told to write the story of their heart, rather than being “commercial.” What can writers who want to be paid for their work do? This hands-on class unpacks what Writing to Market means and how writers can leverage the phenomenon, whether pursuing an indie, a hybrid, or a traditional publishing career. Topics to be covered include:

  • The write-to-market spectrum (from indie to traditional)
  • Resources for finding your target market
  • How to identify what’s selling, to whom, and why
  • Determining whether your voice/style fits a target market
  • Strategically placing your best foot forward
  • Keeping an eye on trends without exhausting yourself

Melinda Curtis, an award-winning USA Today bestseller of over 60 romances, is a writing craft geek. Before turning to writing as a career, she worked with a cultural anthropologist and a marketing psychologist on how to create more compelling packaging at the shelf. Based on firsthand experience, Melinda believes that “knowing more about what makes the market tick can make a difference to your career.”

$65 per class ($60 if paid by check) at Register

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